Janine Ann Friedman

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Career Readiness, Communication, Change Management, HR, Leadership, Management, Teamwork

New York, New York


Janine Friedman, Owner of Choice Training and Coaching Solutions, Inc. is an executive and leadership coach. She possesses a unique blend of human resources, employee assistance program (EAP), corporate training and coaching experience, making her extremely skilled at bringing out the best in executives and employees.

Janine has a passion for empowering individuals in the workplace. She believes the coachee is the expert in their life, and it is up to her to draw that expertise out. She does this by asking powerful questions, listening fully, providing perspective, support and accountability all aimed at helping them grow in their careers. Her role usually involves helping clients overcome obstacles they didn’t see and re-framing limiting beliefs that may be holding them back.

She tailors each coaching program to the unique needs of the coachee, with the ultimate goals of helping them achieve peak performance and regain their passion for work. Janine helps leaders inspire and bring out the best in their teams and cultivate positive energy that sets the tone for the entire department or organization.

Additionally, Janine is an inspirational speaker and trainer, delivering her uplifting message in an enthusiastic way. She is certified to coach by Coach Training Alliance, an International Coach Federation accredited training program, and is a certified coach and trainer for The Leadership Challenge training program.


Janine’s skill and experience as a coach comes through in each session. She is always present and on point, letting my agenda lead, not her own. And, she gently guides through what might be in the way of moving forward. I have gotten to a place in this time with Janine I’m not sure I would have had the courage to get to on my own. I wholeheartedly recommend her to anyone who seeks clarity and progress in their lives. Thank you!
— Stephanie L., Attorney
When I first came to see Janine, I was extremely unhappy with my job and that was effecting all aspects of my life. With her help, I was able to refocus and re-prioritize and I feel so much happier. As a result, my relationships with my husband, my kids, and my co-workers have all improved. This was a great experience for me, and I would highly recommend Janine as a coach.
— R.P., Director, Cablevision
Do you know when you find a really good restaurant and you’re afraid to tell people about it, because you may not get a table? I’m hesitant to recommend Janine because I am afraid of “no table”. Seriously though, if you need a “guidance counselor” for life, she’s perfect for life coaching, career coaching and helping you grow as a person.
— Julian Gottesman, Director of Information, Hudson Valley Radiologists, DRA Imaging P.C.